I'm Doreen, a Creative Operations specialist with 8+ years building visual identities, campaign systems, and creative direction across digital, social, interior and experiential touchpoints.

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Throughout the years in different industries, I have shaped my experience at the intersection of creative vision and operational precision. This has ​allowed me to thrive in environments that move fast and test effectively.

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On the creative side, to me a good design should make you feel something, whether it's joy, excitement, or even frustration. It has the power to convey messages subconsciously.