As Seedly hosts an annual Seedly Personal Finance Festival, I am proud to have served as the Design Lead for both 2022 and 2023. In this role, I oversee the entire design process, from creating the assets to designing and executing them for both online and offline use.

I designed a range of visual assets for the festival, including promotional materials, social media graphics, event space backdrops, and digital streaming artwork.

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In addition to creating the assets, I also designed and executed the overall visual theme, ensuring that all design elements were consistent and aligned with the festival's brand identity. This involved working closely with the event's organiser, from assisting with the logistics, budgeting the costs of various production, creating the design to executing the production.

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The results of my work as the Desgn Lead for the event can be seen in the success of both the 2022 and 2023 editions.