Jolly Days is a brand dedicated to graphics and illustrations that celebrate ‘fun and joy’ through hands-on creativity.

The goal was to rebrand Jolly Days with a fresh visual identity, including a new logo and comprehensive branding package. This project has deepened my understanding of logo and brand design.

The rebrand features a vibrant color palette designed to evoke playfulness and delight. Central to the new identity is Jolly, the Shiba Inu, who embodies the brand’s essence of fun and joy. All creative work will revolve around him as the brand’s joyful symbol.

Explore the full Brand Guidelines [here].