The Concept

In collaboration with Citi, we celebrated the first year anniversary of their Wealth product, Citi Plus, with a week-long Instagram Story takeover on Seedly's social media. Throughout the week, we shared daily educational content on finance, using Seedly-branded visuals. For the copywriting, I worked closely with our in-house content writers and Citi personnel to ensure accuracy and alignment.

On the final day, we highlighted the enhanced rewards and benefits of the Citi Plus product. To capture and retain viewers’ attention, I proposed and created a dynamic animated post for this.