Seedly Travel Insurance
The Concept
This is a newly launched standalone product for Seedly in 2023, underwritten by HLAS. I collaborated with the product designer to create standalone graphic assets for this landing page.
The requirement was to ensure Seedly's branding was strongly implemented.
By using specific colors as well as maintaining the visual style, the overall output of the page was not compromised.
Landing Page
First Launch Campaign
Leveraging our vibrant community, we aimed to launch our new product with a playful twist that sets it apart from typical insurance campaigns. Our team brainstormed travel-related themes for working adults, resulting in the campaign called
"My Boss Told Me, So I..."
The creative direction featured our mascot, Calmond, as the central figure navigating the real travel world.
This campaign was honored with the "Most Creative Marketing Campaign" title at the InsuranceAsia News Country Awards for Excellence 2024. Discover all the award winners [here].
Marketing Campaign
