Stock Score (Product Marketing)
Overview
Stock Score is TradingKey's proprietary stock rating engine updated daily. It distills a stock's quality across multiple analytical dimensions into a clean number from 0 to 10. This product was built on a single observation:the gap between data access and decision confidence has never been wider.
MY ROLE
Product Marketing, Art Direction, Content Writing
CHANNELS
Facebook, Instagram, TikTok, X, Threads, LinkedIn
YEAR
2025
What I had to understand before I could start
Having a deep understanding of the product is crucial. It helps the marketing team clarify its purpose, where the product stands in the market, and whether the audience we are targeting is truly the right fit. All these forms the foundation for any marketing strategy we build around it.
The product
The entire purpose is to replace the paralysis of too much information with one clear vedict.
Creative Strategy
The audience
Retail investors who spend only 6 minutes to research a stock. Not because they are careless, but because the tools available to them were not built for their constraints.
The brand
A platform to close the gap between what professional analysts use and what a retail investor has access to.
Launching a flagship product at a time when the brand itself was still finding its footing created a specific kind of pressure:
the marketing could not just sell a feature – it had to simultaneously build brand credibility from scratch.
The visual language had to speak loudly enough to make people trust it on sight. It should deliberately break from how financial products typically look: dense with numbers, heavy on disclaimers, conservative to the point of being invisible.
The creative direction leaned into clarity and confidence.
Community Engagement
For a brand still building its presence, community engagement carried equal weight. The goal was two sided: push awareness out, and pull real understanding back in.
I developed a series of engagement assets to meet users where they already spent time. Rather than leading with product features, the content leaned into education and interaction. The intention was to build the brand authority, and promotional second.
