The Concept

This project serves as a supplementary asset that is aimed at further promoting the Citi Prestige card. Recognising that the product is regarded as a premium choice for holiday experiences, the visual concept was designed to evoke a sense of luxury and relaxation associated with travel. The approach is both "holiday" and "clean", reflecting the card's prestigious nature. In addition to aligning with Seedly's visual style, the infographic was adapted to be more formal and structured, ensuring it complements the card's elite branding while maintaining the clarity of Seedly's design principles.