DBS Live Fresh Infographic
The Concept
For this project, the content inspiration comes from the popular Tiktok meme "Looking for a Man in Finance" to promote the benefits of using DBS Live Fresh as well as calling out the CTA of card application. Since the target audience was the younger and tech-savvy audience, we used an applicable content strategy to resonate with the audience.
First Proposed Visual
After researching the brand direction,
I understand that the product favours a bold and refreshing look with dynamic visuals that reflect a youthful and modern style. Inspired by the concept of "scrolling on a phone" and the brand elements, I developed an initial proposal that was edgy and vibrant.
Final Visuals
Following client feedback, which indicated a preference for a simpler and straightforward approach, I revised with a visual deck to align with their vision before a rework, which the final output is as presented below.
Long Form
