I undertook a branding design project for my own practice with an aim to create a cohesive visual identity that reflects the brand's values and personality. Through extensive research and brainstorming, I gained a betting understanding of how to execute a successful branding project.

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To ensure consistency across all touchpoints, I created guidelines for how the brand should be applied to various materials. This challenged me to think strategically about how design can support a brand's messaging and helped me to develop skills in branding and visual identity design.