This year, the Seedly Personal Finance Festival was held online for two days. It is one of the largest B2C Finance events in Singapore, where attendees could learn more about personal finances through the brands that Seedly had brought on board as Sponsors.

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The theme for this year was "Theme Park", which aimed to make finance-related topics more fun and engaging for people from all walks of life. We used an isometric style to showcase the event from another perspective; that the event could be visually enjoyable while still providing valuable information.

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As the Design Lead for this event, I conceptualised the theme and created the assets for use across various platforms. Additionally, this year was the first out-of-home marketing initiative that Seedly has ventured into.

 

Overall, I oversaw the entire event project, which includes:

• ideating and designing the artwork for online and offline marketing

• managing the speakers' slides to align with our event

• creating live stream digital assets

• executing of all the artworks

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Scroll down below to see the assets in different segments.